01Lesson 1
What Is Business Analytics?
Understand business analytics, its purpose, and how data supports better decisions.
Analytics basicsBusiness decisions
Open chapterCOMPLETE LEARNING PATH
Business AnalyticsFrom Data to Business Strategy
Learn how to turn business data into useful insights, understand performance, build management dashboards, and make evidence-based decisions through practical, interactive lessons.
✓20 structured chapters✓Interactive learning✓Final business project
Your learning journey
Learn step by step
01
Understand
Business models and core concepts
02
Analyze
Revenue, profit, customers, and sales
03
Optimize
Operations, forecasting, and scenarios
04
Decide
Dashboards and executive decisions
Your final destination
Complete a business analytics project from the business question through the final recommendation.
01
Business Foundations
Understand business models and objectives.
02
Performance Analytics
Analyze financial, sales, and customer data.
03
Planning & Decisions
Explore operations, forecasts, and scenarios.
04
Practical Application
Present an evidence-based business case.
Course curriculum
Browse all chapters
Select a chapter to open its lesson. Use search and category filters to find a topic quickly.
Chapters in this course
20
Showing 20 of 20 chapters
Foundations
2 chapters02Lesson 2
Understanding a Business Model
Explore how businesses create value, serve customers, and generate revenue.
Business modelsValue creation
Open chapterFinancial Analytics
2 chapters03Lesson 3
Revenue Analytics
Analyze sales revenue, growth patterns, targets, and revenue performance.
Revenue trendsGrowth analysis
Open chapter04Lesson 4
Cost, Profit & Margin Analytics
Understand costs, calculate profit and margin, and interpret profitability.
Profit analysisMargin calculations
Open chapterCustomer Analytics
4 chapters05Lesson 5
Customer Analytics
Use customer data to understand purchasing behavior and customer segments.
SegmentationCustomer behavior
Open chapter06Lesson 6
Customer Acquisition & CAC
Measure customer acquisition cost and evaluate how efficiently a business attracts customers.
CACAcquisition efficiency
Open chapter07Lesson 7
Customer Lifetime Value — CLV
Understand customer lifetime value and its role in long-term business profitability.
CLVCustomer value
Open chapter08Lesson 8
Churn & Retention Analytics
Analyze customer churn, retention, and opportunities to improve customer loyalty.
ChurnRetention
Open chapterMarketing & Sales
4 chapters09Lesson 9
Sales Funnel Analytics
Analyze the customer journey, conversion rates, and drop-offs at different funnel stages.
Conversion ratesSales funnel
Open chapter10Lesson 10
Product Performance Analytics
Compare products using revenue, profitability, demand, and performance indicators.
Product performanceProduct comparison
Open chapter11Lesson 11
Pricing Analytics
Explore pricing decisions, discounts, profitability, and business trade-offs.
PricingDiscount analysis
Open chapter12Lesson 12
Marketing Campaign Analytics
Evaluate marketing campaign performance, acquisition costs, and business outcomes.
Campaign performanceROI
Open chapterOperations & Planning
4 chapters13Lesson 13
Market & Regional Analytics
Compare markets and regions to identify differences in demand and performance.
Regional analysisMarket comparison
Open chapter14Lesson 14
Operations & Efficiency Analytics
Measure operational performance, efficiency, and opportunities for improvement.
EfficiencyOperations
Open chapter15Lesson 15
Inventory & Demand Analytics
Understand inventory movement, demand patterns, and stock-related decisions.
InventoryDemand
Open chapter16Lesson 16
Forecasting for Business Decisions
Use historical patterns and forecasting concepts to support future planning.
ForecastingPlanning
Open chapterDecision Making
3 chapters17Lesson 17
Scenario & What-If Analysis
Explore how changes in assumptions can affect costs, revenue, profit, and decisions.
ScenariosWhat-if analysis
Open chapter18Lesson 18
Business Dashboard for Management
Organize important KPIs and performance comparisons into a management dashboard.
DashboardsKPIs
Open chapter19Lesson 19
Executive Decision Case
Interpret business evidence, investigate performance gaps, evaluate risks, and recommend action.
Executive decisionsRecommendations
Open chapterFinal Project
1 chapter20Final project
Final Real-World Business Analytics Project
Bring the course together in a practical project, from the business question to the final recommendation.
End-to-end analysisFinal project
Open final projectPut your skills into practice
Ready to complete your final business project?
Bring together business questions, data validation, KPIs, analysis, dashboards, and recommendations in the final course chapter.