Business Analytics
Lesson 1 · What Is Business Analytics?
What Is Business Analytics?
Learn how businesses use data to understand performance, investigate problems and make better decisions.
Concept 1 of 8
What Is Business Analytics?
Understand what analytics actually does for a business.
Business analytics uses business data to understand performance, identify problems and opportunities, and support better decisions. The goal is not simply to produce charts. The goal is to use evidence to improve a business outcome.
A business analyst connects numbers with decisions: What happened? Why did it happen? What should the business do next?
A café notices that monthly sales have fallen. Which action best represents business analytics?
What Is Business Analytics?
Business analytics is the practice of using business data to understand performance, investigate problems and opportunities, and support data-driven business decisions. In this lesson, you learn how to move from a business question to evidence, analysis, insight and action.
Why Business Analytics Matters
Good business analytics connects metrics with real business questions. Analysts compare performance, select relevant metrics, interpret patterns carefully and help decision-makers choose measurable actions.